Conversion Rate

Conversion rate

Target your most profitable and qualitative leads

Target your most profitable and qualified leads and move effortlessly throughout the sales cycle as fast as possible. Don’t  waste time on leads who are not serious. The key is to filter through the noise to locate the best lead!

Who has the highest propensity to buy your products?

CHD Expert will implement a lead scoring model to first understand your buyer persona to establish criteria for lead evaluation and scoring. A buyer profile reflects your ideal customer.
Lead scoring - chd expert - target the most profitable leads

The CHD leadscore is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.


The resulting score is used to determine which leads a receiving function (e.g. sales, menu type, reviews) will engage, in order of priority.

Lead scoring is not:

  • A stand-alone marketing process because sales’ input is essential to identify a “qualified” lead
  • Cherry-picking hot leads while ignoring the rest of the database

Other Product Solutions:

Increase Your Marketshare

Increase your market share with the CHD Foodservice Database and access over 8.5 mio global foodservice operators. Find the data that best suits your needs.

Increase your conversionrate

Increase your conversion rate and don’t want to waste time on leads who are not serious. So how do you filter through the noise to locate the best leads?

Prospects the right leads

Get in the right door faster. Have a clean dataset that is actionable, consistent and accurate. Match your data with our dataset, as restaurants are opening & closing all the time.